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FOOD STORIES: 
Satay By The Bay
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What's the origin story for your food business?

We (Elly and David) started Satay By the Bay, the only Halal Malay Singapore Food Truck in the Bay Area, to continue Elly’s mom’s legacy and to bring Singapore to the Bay. Elly was born and raised in Singapore, where she assisted her mom in preparing traditional Singaporean Malay meals. Our signature dish, satay and peanut sauce, is Elly's grandmother's recipe. Nothing is being reinvented here. It’s pure old-world charm, just as you’d find in the best of Singapore’s hawker centres, or in your traditional Singaporean Malay home. 

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What is your connection to food?

Eating is the 'main' sport in Singapore. Elly grew up helping her caterer mom since she was 13. Cooking food is like giving love to others. You cook with love, and then you serve others with love. 

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Why is it important for you to bring food to the world?

Our mission to bring Singapore flavors to the masses inspired by my grandmother's homemade peanut sauce.

Fun Facts

  • My nickname is The Satay Queen of San Francisco

  • Our skewers are marinated for more than 24 hours

Contact Us to Learn More about PFF!

Email us at: piedmontfoodfest@gmail.com 

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Event Organization Team
 

Leadership & Volunteers
 

  • Lead Organizer: Roger Tsai
     

Food & Beverage
 

  • Food Vendors: Diana Lee, Judy Jang Jan, Amol Mahajan, Stacy Vorkink, Kala Hale

  • Beer & Wine Vendors: Kyle Killion, David Lau, David Sweeney
     

Entertainment & Activities
 

  • Performers: Roger Tsai, Melissa Clark, Kalyani Spieckerman

  • KidZone & Craft Stations: Kala Hale, Sarah Eisemon, Laura Edeen, Abha Kothari
     

Community & Partnerships
 

  • Community Partners & Retail Vendors: Melissa Clark, Christian Peacock, Torrance Mak

  • Sponsorships: Kala Hale, Robert Dorsey, Priyanka Seshan, Roger Tsai
     

Marketing & Promotion
 

  • Marketing: Roger Tsai, Diana Lee, Shannon Pedder, Evolette Mak, Kalyani Spieckerman

  • Design: Peri Oszoy

  • Website: Roger Tsai, Meghan Bennett
     

Piedmont Food Festival  is a fiscally sponsored project of Social Good Fund, a California nonprofit corporation and registered 501(c)(3) organization, Tax ID (EIN) 46-1323531.

© 2025  Piedmont Food Fest 4

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